Complex B2B SaaS workflows are costing you adoption and revenue

I work with post-seed and growth-stage B2B SaaS teams as an embedded product design partner to reduce risk and ensure adoption.



Book a 30-minute call →

4x

Founding Designer

4

Successful Exits

15+

Years of B2B SaaS

What’s slowing adoption and revenue

Your product is live. Customers are signing up. But something is off.

Users struggle to reach value. Key workflows feel heavier than they should. Features ship, but adoption lags behind expectations.

This usually is not a technology problem. It is what happens when complexity accumulates faster than clarity. Workflows grow organically. Decisions are made locally. The product still works, but the path to value becomes harder to see.

The result is quiet but costly. Slower onboarding. Lower engagement. Missed revenue potential.

How I help

I work as an embedded product partner with post-seed and growth-stage B2B SaaS teams.

My focus is simple. Reduce adoption risk and ensure what you build gets used.

I start by identifying where customers struggle to reach value. That might be onboarding, a critical workflow, or a feature that looks powerful but is rarely adopted. From there, I work directly with your team to simplify complexity, clarify intent, and align product behavior with business goals.

This is not about deliverables for their own sake. It is about making progress on the things that unlock adoption and revenue.

Learn how we can work together

  • Vytas was a delight to partner with... First-principles problem solving: he dissects a fuzzy requirement down to the atomic 'why,' then rebuilds a solution that feels inevitable. Speed with polish: Vytas can ship a rough cut and refine micro-interactions rapidly, never losing sight of the bigger business goal.

    Xing Xin, CEO & Co-Founder at Upfort

  • I had the pleasure of working with Vytas as Principal Designer at Upfort, where he consistently transformed complex, technical flows into simple, intuitive user experiences. He built a methodical design system that streamlined our development process and was a joy for any engineer to work with. I wholeheartedly recommend Vytas for any B2B startup looking to elevate their product through thoughtful, user-centric design.

    Han Wang, Head of Engineering, International Payments, at Numeral

  • Working in product for the last 25 years, I have seldom come across a UX/UI person that could balance the mechanics of user experience design with the aesthetics of UI visual design. Vytas is the best person with whom I have worked to balance these skills.

    Steve Owens, CEO at Docuvera

Ready to move fast?

Book a 30-minute call, and we will look at your product together.

We will identify where complexity is slowing adoption, talk through the highest-impact opportunities, and decide whether working together makes sense. No pitch. Just clarity.

Book a 30-minute call